Traditional media

Term Definition
Promotion The positive communication a business has with its customers.
Product Promotion Promotion of a store’s merchandise.
Institutional Promotion Promotion meant to heighten a store’s image.
Personal Selling A type of promotion that involves the use of paid sales associates to interact with the store’s customers.
Sales Promotion A type of promotion that involves the use of activities meant to encourage customers to make purchases.
Advertising Communication to customers paid for by a business.
Circular An insert into a magazine or newspaper that typically contains product graphics and special offers.
Public Relations The use of unpaid references to a business to further a positive impression.
Publicity A form of public relations that involves calling attention to a newsworthy aspect of the business.
Promotional Mix The combination of the types of promotion a
business uses.

Federal Trade Commission (FTC) An agency of the federal government that enacts and enforces advertising laws that protect consumers.

Cease and Desist Order An order issued by the FTC that forces advertisers to discontinue false or bait-and-switch advertising.
Bait and Switch The illegal practice of advertising a product at a low price and then stocking little to none of that product, with the intention of selling customers a more expensive item.

Question Answer What is the atomic number for osmium? 76 My atomic number is 83 whats my name? Bismuth what is the atomic mass of cobalt? 59 I'm in group 4 and period 4 what am I? Titanium I am …

Popular music -music created with commercial success in mind -can be used to indicate: music that is mass-produced & disseminated via the mass media, at various time has been listened to by large numbers of Americans, and typically draws on …

Drug Classifications of Insulin Rapid Acting, Short Acting, Intermediate-acting, & Long Acting Actions of Rapid, Short, Intermediate, and long Acting of Insulin Classifications Key regulator of metabolism, required for entry glucose into skeletal muscle and fat, needed for protein and …

The right and left hepatic ducts join to form the common hepatic duct (CHD) The gallbladder is located at the ________ end of the main lobar fissure inferior WE WILL WRITE A CUSTOM ESSAY SAMPLE ON ANY TOPIC SPECIFICALLY FOR …

David from ajethno:

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out